Samantha Busch is an author, entrepreneur, influencer, co-owner of a professional racing team and wife to NASCAR driver Kyle Busch.
On this episode of Why Not Now?, Amy Jo and Samantha talk about their respective fertility journeys.
Samantha said Why Not Now? to writing a book, "Fighting Infertility", which details her experience with miscarriage and unexplained infertility. By sharing her story on social media, on her blog, and in her book, she even brought attention to a specific fertility issue she was having that had previously been under researched.
Amy Jo and Samantha discuss the importance of bringing more attention to and funding research for fertility. A third of couples going through infertility have unexplained fertility. Samantha’s foundation, The Kyle and Samantha Busch Bundle of Joy Foundation, helps couples build families through IVF treatment.
Samantha also shares her tips on going through the fertility journey, including “interviewing” your doctors before committing to one and writing down your questions before each appointment.
Amy Jo and Samantha also talk about following their mother’s intuition, listening to your body, and the importance of men joining the fertility conversation. Samantha says she is so proud of Kyle for speaking openly about his experience as well.
Learn more about Samantha: https://samanthabusch.com/
Follow Samantha on Instagram: https://www.instagram.com/samanthabusch/
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Jeni Britton Bauer is the Founder and Chief Creative Officer of Jeni’s Splendid Ice Creams. She’s a pioneer of the artisan ice cream movement.
On this episode of Why Not Now?, Jeni shares the creative process behind inventing ice cream flavors. She says she draws inspiration from our ever-changing culture, so there’s no shortage of flavor ideas.
Jeni’s Why Not Now? moment involves the first time she mixed scented oils with ice cream, creating delicious concoctions for a dinner party and realizing the untapped potential of ice cream.
Jeni tells Amy Jo about following the intuition that she has refined and earned over 26 years in business. Jeni can even feel it in her body when an ice cream flavor is right- it literally moves her.
Jeni also shares her collaborative approach to business. She places a lot of importance on teamwork and asking for help in order to create something that is greater than the sum of her team’s parts. She talks about collaborating with celebrities like Dolly Parton and Tyler, the Creator to create ice cream flavors.
Jeni also talks about a recall crisis that put her priorities into perspective and trusting herself and her vision.
Learn more about Jeni: https://jenis.com/
Follow Jeni on Instagram: https://www.instagram.com/jeni/
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Michael Stich helps marketers understand and apply innovation to their work. He is an expert in combining applicable data with creativity.
After leading the global Dell business for WPP, Michael now serves as General Partner and CEO of Services for CourtAvenue, a new and rising operating network. On this episode of Why Not Now?, Michael talks about the transition and new challenges involved in leaving a big company for a small startup.
Michael also tells Amy Jo that there’s no formula for innovation, but he shares his process for making decisions that involves both an excel spreadsheet and listening to your gut. Michael shares the four phases of innovation waves that have hit the marketing world, and how you and your company can take advantage of this newest wave.
Michael and Amy Jo also talk about how the pandemic has affected innovation and driven change, finding a balance between staying in processes that work and creating new processes, and advocating for more women to get involved in investing opportunities.
Learn more about Michael: https://www.linkedin.com/in/mstich
Follow Michael on Twitter: https://twitter.com/mstich
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Nastia Liukin worked toward her goal of becoming a professional gymnast for the first couple decades of her life. She is the 2008 Olympic All-Around champion, a five-time Olympic medalist, the 2005 and 2007 world champion on the balance beam, and the 2005 world champion on the uneven bars.
But a critical fall from the uneven bars shattered Nastia's 2012 Olympic dreams, and inspired a powerful Why Not Now? moment.
Nastia is now an influencer and blogger with a following of more than 2 million people. She covered this year's Olympic gymnastics competition for NBC.
In this episode of Why Not Now?, Nastia and Amy Jo talk about everything from navigating a 180 career shift to the topic of quitting, body shaming and mentoring.
Nastia also shares something that her Mom always used to say to her when she wanted to quit, which will have you rethinking your decision when you want to throw in the towel.
Learn more about Nastia: https://nastialiukin.com
Follow Nastia: www.instagram.com/nastialiukin/
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Angie Banicki is a tarot card reader to the stars. Her client list includes celebrities, politicians, entertainment industry executives, and CEOs of major corporations, some of whom she has guided to close multi-million dollar deals.
But Angie’s client list wasn’t always filled with such high-profile individuals. Her Why Not Now? moment involves leaving her PR job in order to pursue tarot card reading. She didn’t know how she was going to pay her bills, but she knew that this career path was made for her.
At first, Angie didn’t feel comfortable charging high prices for her intuitive services. She didn’t even want to promote her services because she was scared they wouldn’t be worth it to her clients. On this episode of Why Not Now?, Angie tells Amy Jo about her journey to owning her worth, slowly raising her prices and promoting her genius in the process.
Angie tells Amy Jo that the connections she made as a PR representative eventually turned into client leads, proving your experience and connections are always beneficial, even in the midst of a career-180.
Angie and Amy Jo talk about motherhood, listening to your inner soul, shifting your mindset, and showing up for yourself. Angie says that self awareness is the first step in changing anyone’s life.
Angie also performs a live tarot card reading for Amy Jo, and it’s very telling for where Amy Jo is in her life and business.
Listen to Angie’s playlist from this episode:
Learn more about Angie:
Follow Angie on Instagram: https://www.instagram.com/angiebanicki/
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