Meet Bill Shufelt, the visionary co-founder of Athletic Brewing, who transformed a simple “Why Not Now?” moment into a game-changing movement in the beverage industry. Bill shares his incredible journey of leaving a stable hedge fund career to create a non-alcoholic beer brand that’s now leading a cultural shift toward mindful drinking.
In this episode, you’ll hear about a pivotal dinner conversation with his wife that sparked Bill’s bold leap into entrepreneurship, the personal transformation that fueled his passion for moderation, and how he built a brand that’s not just about great beer but about impact, community, and purpose.
Amy Jo and Bill dive deep into the mindset behind disrupting a centuries-old industry, the power of consistency over chaos, and how sticking to his “slow and steady” approach led Athletic Brewing to become a #1 selling beer. These tips alone are a must-have for entrepreneurs.
From navigating investor rejections to becoming a B Corp with a mission, Bill’s story is a masterclass in purpose-driven leadership. Whether you’re an aspiring entrepreneur, a fan of Athletic Brewing, or simply love a great underdog success story, this conversation is packed with lessons on passion, patience, and the power of asking, “Why Not Now?”.
Learn more about Bill and Athletic Brewing: https://athleticbrewing.com/
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In this special solo episode, Amy Jo Martin pulls back the curtain on her journey from a small-town girl with big dreams to a trailblazing entrepreneur, author, and founder of Renegade. She shares raw, personal stories of resilience, reinvention, and the power of taking action - right now.
From the early days making her mark in professional sports, to building one of the first-ever social media agencies, Amy Jo reveals the turning points that shaped her career. But success didn’t come without sacrifice. She opens up about burnout, rediscovering purpose, and why she created Renegade - a transformative space where high-achieving women gain the skills, connections, and mindset to live the life they want.
If you’ve ever felt stuck or wondered what’s next, this episode is a masterclass in navigating change, finding clarity, and rewriting the rules. Whether you're a leader, entrepreneur, someone craving more time, more freedom or you're just a little Renegade curious, Amy Jo’s insights will inspire you to ask "Why Not Now?"
Get Amy Jo’s newsletter: http://amyjomartin.com/newsletter
Watch Amy Jo's Speaking Reel: http://amyjomartin.com/speaking
Learn more about Renegade: http://www.renegade.global/
Learn more about the Renegade Accelerator: http://www.renegadeaccelerator.com
Follow Amy Jo…
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Facebook: http://www.facebook.com/AmyJoMartin/
YouTube: http://www.youtube.com/@AmyJoMartinRenegade
Why Not Now? Instagram: http://www.instagram.com/whynotnow/
Buy Amy Jo’s book: http://amyjomartin.com/book
Follow Renegade Global: http://www.instagram.com/renegade_global
What if you could create a movement that redefines how people socialize and unwind, without the downsides? That’s exactly what Jen Batchelor, Founder of Kin Euphorics, is doing.
In this episode, Amy Jo uncovers the moment Jen asked herself, Why Not Now? and began to build a revolutionary product within a brand-new category.
From growing up in Saudi Arabia - where her father secretly brewed his own drinks (did someone say “Renegade”!?) - to pioneering the future of functional beverages, Jen shares her journey of blending ancient traditions with modern science to create a new way to celebrate. She talks about the pivotal moment in a high end grocery chain that sparked the idea for Kin, the challenges of being a solo founder, and how becoming a mother has reshaped her approach to business, and life.
You’ll learn about the highs and lows of entrepreneurship, from why Jen turned down a $16M deal to scaling Kin with a lean, mission-driven team. Amy Jo and Jen discuss breaking industry norms, the power of trusting your intuition, and why not all pleasure is created equal.
If you’ve ever dreamed of disrupting an industry, balancing ambition with personal well-being, or simply finding a new way to celebrate without compromise, this episode is for you.
Learn more about Kin: https://www.kineuphorics.com/
Follow Jen: https://www.instagram.com/jenofkin/
Get Amy Jo’s newsletter: http://amyjomartin.com/newsletter
Watch Amy Jo's Speaking Reel: http://amyjomartin.com/speaking
Learn more about Renegade: http://www.renegade.global/
Learn more about the Renegade Accelerator: http://www.renegadeaccelerator.com
Follow Amy Jo…
Instagram: http://www.instagram.com/amyjomartin/
X/Twitter: http://twitter.com/amyjomartin
Facebook: http://www.facebook.com/AmyJoMartin/
YouTube: http://www.youtube.com/@AmyJoMartinRenegade
Why Not Now? Instagram: http://www.instagram.com/whynotnow/
Buy Amy Jo’s book: http://amyjomartin.com/book
Follow Renegade Global: http://www.instagram.com/renegade_global