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Why Not Now? with Amy Jo Martin

You know that thing you've been thinking about doing? Why Not Now? Amy Jo Martin, a New York Times Best-Selling Author and Personal Branding pioneer, created this show because she believes the world will be a better place if more people ask themselves, "Why Not Now?". Each episode you'll hear from Amy Jo herself and a professional Why Notter - guests like Mark Cuban, Jessica Alba, Tony Robbins, Barbara Corcoran, Billy Corgan and more - and learn how they answered the question then took action, so you can too.
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Aug 16, 2021

Michael Stich helps marketers understand and apply innovation to their work. He is an expert in combining applicable data with creativity. 

 

After leading the global Dell business for WPP, Michael now serves as General Partner and CEO of Services for CourtAvenue, a new and rising operating network. On this episode of Why Not Now?, Michael talks about the transition and new challenges involved in leaving a big company for a small startup.

 

Michael also tells Amy Jo that there’s no formula for innovation, but he shares his process for making decisions that involves both an excel spreadsheet and listening to your gut. Michael shares the four phases of innovation waves that have hit the marketing world, and how you and your company can take advantage of this newest wave. 

 

Michael and Amy Jo also talk about how the pandemic has affected innovation and driven change, finding a balance between staying in processes that work and creating new processes, and advocating for more women to get involved in investing opportunities.

 

Learn more about Michael: https://www.linkedin.com/in/mstich

Follow Michael on Twitter: https://twitter.com/mstich

 

Learn more about the Renegade Accelerator: 

http://www.renegadeaccelerator.com/

 

Get Amy Jo’s newsletter: 

https://amyjomartin.activehosted.com/f/21

 

Follow Amy Jo…

Instagram: 

https://www.instagram.com/amyjomartin/

Twitter: 

https://twitter.com/amyjomartin

Facebook: 

https://www.facebook.com/AmyJoMartin/

Why Not Now? Instagram: 

https://www.instagram.com/whynotnow/

Buy Amy Jo’s book: 

https://amyjomartin.com/book

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