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Why Not Now? with Amy Jo Martin

You know that thing you've been thinking about doing? Why Not Now? Amy Jo Martin, a New York Times Best-Selling Author and Personal Branding pioneer, created this show because she believes the world will be a better place if more people ask themselves, "Why Not Now?". Each episode you'll hear from Amy Jo herself and a professional Why Notter - guests like Mark Cuban, Jessica Alba, Tony Robbins, Barbara Corcoran, Billy Corgan and more - and learn how they answered the question then took action, so you can too.
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Aug 23, 2021

Jeni Britton Bauer is the Founder and Chief Creative Officer of Jeni’s Splendid Ice Creams. She’s a pioneer of the artisan ice cream movement.

 

On this episode of Why Not Now?, Jeni shares the creative process behind inventing ice cream flavors. She says she draws inspiration from our ever-changing culture, so there’s no shortage of flavor ideas.

 

Jeni’s Why Not Now? moment involves the first time she mixed scented oils with ice cream, creating delicious concoctions for a dinner party and realizing the untapped potential of ice cream.

 

Jeni tells Amy Jo about following the intuition that she has refined and earned over 26 years in business. Jeni can even feel it in her body when an ice cream flavor is right- it literally moves her.

 

Jeni also shares her collaborative approach to business. She places a lot of importance on teamwork and asking for help in order to create something that is greater than the sum of her team’s parts. She talks about collaborating with celebrities like Dolly Parton and Tyler, the Creator to create ice cream flavors.

 

Jeni also talks about a recall crisis that put her priorities into perspective and trusting herself and her vision.

 

Learn more about Jeni: https://jenis.com/

Follow Jeni on Instagram: https://www.instagram.com/jeni/

 

Learn more about the Renegade Accelerator: 

http://www.renegadeaccelerator.com/

 

Get Amy Jo’s newsletter: 

https://amyjomartin.activehosted.com/f/21

 

Follow Amy Jo…

Instagram: 

https://www.instagram.com/amyjomartin/

Twitter: 

https://twitter.com/amyjomartin

Facebook: 

https://www.facebook.com/AmyJoMartin/

Why Not Now? Instagram: 

https://www.instagram.com/whynotnow/

Buy Amy Jo’s book: 

https://amyjomartin.com/book

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